When you decide to sell your property, one of the first steps is to determine the market value of your home. It is important to estimate the price of your property with great precision. On the one hand, if your price is too high, you will have much more difficulty selling it and it will stay on the market for too long. On the other hand, if your price is too low, you will lose a lot of money.
As a seller, how can you be sure to get the best possible price and take advantage of a dynamic market?
1- Evaluate and compare
Before anything else, it is important to put into perspective the characteristics of your home, in a neutral and objective way. Naturally, many sellers will attach sentimental value to their home, but it is better to look at its qualities and defects as a buyer who has never set foot in it would. We advise you to make a list of the main elements that influence the market value of your home:
- Location (neighborhood and proximity to major services)
- Property type (divided or undivided co-ownership, single-family home, cottage, etc.)
- Living area
- Lot size
- Property condition
- Quality of construction
- Amenities (garage, pool, terrace, finished basement, etc.)
Once you have a valuation, compare your home to similar properties on the market. Identify their strengths and see how they compare to yours. A Proprio Direct realtor can help you determine the best asking price.
2- Should we rely on the property assessment?
No, the property assessment is a tool used by municipalities to estimate the market value of a property in order to set the amount of municipal and school taxes for property owners. It does not take into account several elements such as fluctuations in the real estate market, supply and demand, improvements made to the home, and specific characteristics (location, lot size, construction quality, etc.).
3-Trust your real estate broker
Your Proprio Direct real estate broker is an expert in the field! Using their evaluation tools, comparable properties, and experience, they can set the right price. Moreover, their perspective remains objective and their experience will support decision-making regarding an offer, so as not to give in to greedy buyers. They will guide you through the negotiations with your potential buyers.
Although consulting houses for sale may seem obvious, it is actually a risky approach. These properties have not yet found a buyer and their final selling price may differ from the one posted. For an accurate and personalized evaluation, it is preferable to base it on recent sales of similar properties in your neighborhood. Your broker will take into account the characteristics of your property, advertising, and the market.
Visibili-T Program
The more it’s seen, the faster it sells!
When you work with a Proprio Direct real estate broker, you automatically have access to our Visibili-T program. This program allows you to list your property for free on the most popular real estate websites, including Centris, Realtor (MLS), Logis Québec, YouTube, and Prestige MLS. Your property will therefore be featured on over 100 national and international websites, portals, and social media platforms, reaching over a million buyers per month.
Moreover, you retain the privilege of finding the buyer yourself while benefiting from the services of one of our brokers from the beginning to the end of the transaction
Benefit from a marketing strategy that targets 100% of buyers
Our agents will expertly market your property to attract qualified buyers and achieve a quick sale. They’ll create a customized marketing plan that highlights your home’s unique features and maximizes its appeal:
- Photo shooting ;
- Creation of advertising files;
- Exclusive distribution on numerous Web platforms such as MLS/Centris
- (not accessible to owners selling directly);
- Publication of your property throughout our network;
- And much more!
By offering sellers the opportunity to find their buyer with our Complici-T program, Proprio Direct remains the only banner to reach 100% of buyers.
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